Factors Influencing Business Collection Development
Business Collection development must follow and, whenever possible, anticipate major trends in business sources and their delivery. It also must monitor curricular developments in the Lundy-Fetterman School of Business (LFSOB) and the University's other academic units as needed, and provide services incidental to the University and its constituencies on request.
Institutional Guidance and Oversight Activities
Accreditation bodies most pertinent to the Business Collection are the Southern Association of Colleges and Schools (SACS), the Association of Collegiate Business Schools and Programs (ACBSP), and the Professional Golfer's Association of America (PGA).
Institutional mission statements, goals and objectives, strategic plans, branding initiatives, and policies most pertinent to the Business Collection are published by Campbell University, Campbell Libraries, and the Lundy-Fetterman School of Business.
Audience of the Business Collection
Level of scholarly and professional activities: The LFSOB describes itself as a teaching institution rather than a research institution. Faculty research and publication is minimal; however, interest in instructional design is increasing. Undergraduate and Graduate student research and publication requirements also are minimal, but growing.
Library service locations and venues: Students and faculty using the collection are disbursed across the Main Campus (including the main library), the LFSOB building, the Raleigh (downtown) campus, Distance Education, Online Programs, Military Base campuses, and living facilities.
Public Access and Outreach Activities: The University's library buildings are open to the public, but walk-in use of the facilities is sparse in this rural community. Remote access to materials depends on the license agreement; most subscription materials in electronic format are password protected through the proxy server and/or course management software. Current outreach activities are minimal.
Alternative Library and Information Resources
Materials bundled with textbooks: Increasingly, the bundles include passwords to extensive web-based libraries and other information resources.
Materials available on the Internet: An increasing inventory of credible, publicly available information resources is supported by ever more sophisticated search engines and other web-based utilities (e.g. Google Scholar).
Other regional public and academic libraries: Several colleges and universities are within driving distance of the campuses. Local public libraries provide their patrons passwords that allow remote access to NCLIVE databases.
Personal subscriptions and employer resources: These include social networking sites, blogs, and video.
General Subject Boundaries
Scope and Composition of the Business Program at Campbell University
The major holdings for Business Administration are in Library of Congress classes GV, HA through HV, J, and K.
Lundy-Fetterman School of Business (LFSOB)
The LFSOB oversees all Business degree programs awarded by the University, including the curriculum offered through the Lundy-Fetterman School of Business, Distance Education, and satellite campuses.
Endowed Chair
Lundy Chair of Business Philosophy
Undergraduate Tracks and Concentrations
Accounting
Business Administration
Economics
Finance
Healthcare Management
International Business
Management
Marketing
Pre-Law: Economics
Pre-Law: Trust and Wealth Management
Professional Golf Management (PGM)
Risk Management
Social Entrepreneurship and Innovation
Trust and Wealth Management
Professional Certification tracks are available for: Certified Public Accountant, Certified Financial Planner.
Graduate Tracks and Concentrations
Masters of Accountancy
Masters in Business Administration (MBA)
Masters in Trust and Wealth Management (MTWM)
MBA/PharmD - with Campbell University College of Pharmacy and Health Sciences
MBA/JD - with Campbell University Norman Adrian Wiggins School of Law
MBA/Master of Divinity
MBA/Master of Science in Clinical Research
MBA/Master of Science in Public Health
MTWM/JD
Selection Criteria
Business Collection Development Priorities
Harmonize the collection to support current classroom assignments (excluding textbooks and workbooks).
Identify, maintain, and develop legacy collections (Lundy Chair).
Identify, maintain, and develop special collections in areas of emphasis (PGM, Trust).
Identify, maintain, and develop archival collections in cooperation with fellow North Carolina Business Librarians. (BLINC)
Business Collection Development Guidelines
Give high priority to the requests of faculty and students.
Refrain from attaining multiple copies of an item or subscribing to multiple vendors of an item.
Emphasize electronic provision of services that provide indexing, abstracting, full-text and citation level material, graphic representations, and the like. May be subscription or purchase to own the item outright.
Maintain and expand print and other owned holdings when appropriate (e.g. identify and protect special or unique aspects of the traditional collection).
Removal of Materials from the Business Collection
Does the item support a legacy collection or an area of emphasis (e.g. Lundy-Chair, Golf)?
Does the item support the current Business curriculum?
Is the item superseded or outdated?
Should the item be transferred to another Collection Development area?
What is the availability of shelf or other storage space?
Chronology
The focus of the collection is on contemporary information. No attempt is made to comprehensively collect historical material, except in very specific disciplines.
Languages
English is the primary language of the collection. In very exceptional circumstances material will be acquired in another language.
Geographic Areas
Primary emphasis is on the United States. North Carolina, local, and regional material is of interest in support of specific courses. The collection is becoming increasingly international in scope, with an emphasis on current materials that support specific courses (on a just-in-time rather than a "permanent" just-in-case basis).
Format and Types of Materials Collected
Scholarly, professional, industry and trade publications, monographs, journals, other serial publications, and reference works are a primary emphasis of the collection (electronic and print). Datasets, mapping, graphic and visual representation tools, and interactive modeling and simulation materials that apply to specific courses are an important emphasis of the collection. Quality audio-visual materials will be considered. A very limited number of popular monographs and periodicals will also be purchased. Except in rare instances, only one format for each specific source will be collected.
The collection has become heavily weighted toward electronic and web-based information sources. No format is excluded if the material is relevant to the collection.
Legacy Collections
Endowed Chair: Lundy Chair of Business Philosophy
Established in 1975 (one of the nation's first free enterprise chairs), the Business Philosophy Chair requires a very deep collection (stored at Carrie Rich) in the areas of Free Market Economics, Political Economy, Classical Liberalism, Austrian Economics, Chicago School of Economics, and Libertarian Philosophy. An archive of the Politics, Law, and Economics (PLE) Lecture series Videos (CD and DVD) should be considered.
Special Emphasis Collections
Professional Golf Management (PGM): The Director of the PGM Program has been very active in collection development.
Trust and Wealth Management: Primarily an electronic collection including RIA Checkpoint (plus the Estates Module); Hine OnLine; Business Source Premier; Lexis-Nexis Academic. Special print items include: Trust &, Estates magazine, American Financial Directory, Scott on Trusts (Fratcher), Trust &, Trustees (Bogert), Estate Planning (Casner), Financial and Estate Planning (Kess), Lee's NC family Law, NC Will & Trust Manual (Wake Forest Law).
Other Resources Available
OCLC library holdings are accessed through their respective networked services to supplement the collection.
